Building relationships with journalists, bloggers, and influencers is crucial for brands looking to secure media coverage. Press Loft provides a unique platform where brands can connect with the media, increase visibility, and drive press attention. One of the most effective ways to engage with the media on Press Loft is by building a network of followers—specifically media members who can help amplify your brand’s message. Here’s how building a network on Press Loft can benefit your brand and actionable tips on how to attract media followers.
1. Increase visibility with regular updates
Staying active on Press Loft is one of the best ways to get noticed by media contacts. Every time you upload new content (such as images, press releases, or product collections) your updates appear in the activity feeds of all media members. This increases your chances of being seen and gaining more followers. The more often you post, the more opportunities you create for media to see your updates and follow your brand.
💡 Tips
Upload fresh content:
Add high-resolution product images, seasonal collections, or new press releases regularly. Keep your press office dynamic and up-to-date to ensure your brand stays top-of-mind for media.
Create collections:
Organise products into collections (e.g., seasonal items, bestsellers) to make it easier for media to browse and find relevant products for their stories.
2. Follow relevant media contacts
Following the right journalists and influencers is the first step to getting noticed. Focus on media members who cover topics relevant to your brand, whether it's interiors, lifestyle, gifting, or another niche. By following them, your brand gets visibility and may prompt them to follow you back. When media follow you back, they'll receive updates on your Press Loft activity, helping to boost your chances of coverage!
By following the right media, you increase your chances of building meaningful connections and getting your brand noticed.
💡 Tips
Follow media that align with your brand:
Identify journalists, bloggers, and influencers who write about topics related to your industry. If you're a fashion brand, follow editors who cover trends, product launches, and fashion news.
3. Engage with media contacts via direct messaging
One of the key benefits of following media on Press Loft is the ability to send direct messages. This feature allows you to initiate personalised outreach and showcase your brand to relevant media contacts.
By actively engaging with media through direct messaging, you have the opportunity to stand out and build rapport that may encourage them to follow you.
💡Tips
Send tailored pitches:
Craft personalised messages that highlight why your brand or products would be a good fit for their stories. Keep it brief and focused on offering value. Note: You can attach product images to your message for them to quickly and easily download!
Build relationships:
Keep media contacts informed with regular updates on new product launches, exclusive content, or any newsworthy developments. Strong, ongoing communication can lead to long-term media relationships.
Be thoughtful with your outreach:
Media professionals receive a high volume of messages daily, and overly persistent or irrelevant communication can harm your brand's reputation. Instead of spamming or following up excessively, focus on thoughtful, well-timed outreach. If you don’t receive a response, respect their decision and give it time. Thoughtfulness in who you message, when you reach out, and how you present your pitch can significantly boost your chances of building a positive and lasting relationship.
4. Be consistent and patient
Building a network on Press Loft takes time. It’s important to be consistent with your activity and engagement, while also being patient as relationships develop.
💡Tips
Update your press office regularly:
Keep your press office fresh with regular updates, whether it's new products, press releases, or collections, to ensure media professionals have access to your latest content.
Respond to media requests:
Monitor media requests and respond promptly when your brand or product aligns with their needs. Tailored and timely responses can help you stand out.
Engage strategically:
Follow relevant media members and maintain a professional yet approachable tone. Persistence is important, but avoid overloading them with updates or messages.
Bringing it all together
Building a network on Press Loft can significantly boost your brand’s chances of securing media coverage. By regularly updating your profile with fresh content, engaging with media through direct messages, and offering exclusive access, you can attract more media followers and increase your visibility.
The more active and strategic you are, the more likely you are to attract the attention of key journalists and influencers who can help amplify your brand’s message. Start building your network today to unlock more media opportunities and drive greater brand awareness.