Are my images safe?

How to protect your content on Press Loft

Press Loft Team avatar
Written by Press Loft Team
Updated over a week ago

Your images and content can only be downloaded in high-res version by registered and approved users (journalists) only, however, they can be browsed by the public (as they can on an e-commerce site). In our experience that’s the best way to maximise your PR potential.

Who has access to my images on Press Loft?

Only journalists and bloggers who are registered and verified by us can download your high-resolution images from Press Loft.

We appreciate that your high-res images are valuable and should be kept secure, so we take a lot of care to closely monitor who has access to our clients' images, and every single registration is manually approved by a member of our team.

Every time a journalist downloads an image, clients receive an email notification telling them exactly who downloaded it, for what publication, their contact details, and when the proposed publication date is, so you can keep track of who is downloading your content.

How to protect listing images

If you prefer to limit visibility to members of the Press Loft network only once they have logged in, we offer the option to hide your images to the public.
To make your images invisible to the public and only visible to the logged in Press Loft users (journalists) simply select the option "Restrict access to images" on your Press Loft account.
Once you have selected this option, your entire content on Press Loft such as Images, Press Releases, BPOs etc that contain images will also require a log in to be viewed.

In our experience, it's best to have your images public, so please reach out if you have any concerns or questions.

Make your content links on Press Loft "no follow" 

If you would like your Press Loft images and content to be "no follow", you can select tick the option directly on your account here.
"No follow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link". This means that Google does not transfer PageRank or anchor text across these links. 

If you have any questions, please get in touch with the Press Loft team at

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