If you would like a press release to be sent on the same day, you will just need to "submit" it during our office hours (Mon - Thurs 9am - 5:30pm, Fri 9am - 5pm), as we distribute press releases manually after giving them a final check.
If you submit a release after 5:30pm, it will be sent the next day (or on Monday, if submitted after 5pm on a Friday).
Generally speaking, we recommend sending a press before 5pm, to prevent it from getting overlooked in the journalist's inbox, especially on a Friday. Also, to ensure that journalists pay the necessary attention to your products, we recommend that you distribute your press releases at least a few days apart.
Press Release Distribution