How does a Private Press room work?
Our Private Press room is pretty much your own individual image library. Instead of displaying your images alongside hundreds of other companies on Press Loft, the Private Press room allows you to have a personalised hub with a unique URL, which you can share with journalists to showcase your product range.

Linking to this from your website or press releases will really maximise your press coverage. The Private Press room will allow journalists visiting your site to directly access your high-res images, quickly and easily. 

The downloads you get will be automatically saved on your Press Loft download report, so it’s easy for you to keep track of your coverage.

If you are active on social media, you can link directly from the Private Press room to your online profiles so that journalists can follow your brand! 

Customise, adjust, save and you’re done! In less than 10 minutes, you can have a new, beautiful Press Office to put on your website!

How do I create my Private Press room?
Creating a Private Press room is quick and easy. Go to your Press Loft account, and click on the Design Settings tab, and start fine-tuning your page.

You can then see a preview of your Private Press room. Click any of the editable areas to make changes or use the menu to adjust colours and fonts.

When you are happy with your page, you can link to your Private Press room from your website, your press releases or email signature to make it accessible to journalists!

Can I create my own website URL?
Yes! Our Private Press room allows you to choose your own URL.

Can I customise my Private Press room?
Yes! Press Loft provides several methods for customising your Private Press room. Consider adding some text describing to your showcase images as this could inspire journalists to create a new trend featuring your products!

>>> See what other brands are doing with their Private Press room:

Top tip: To make sure that you correspond with the colours of your site, you can use free colour-picking software, such as

Did this answer your question?