Creating and sharing a lookbook is one of the simplest ways to showcase your products to the media in a visually attractive way. A lookbook captures the look and feel of your brand, one curated space where journalists and stylists can sense the mood of a collection at a glance. Think of it as a visual narrative: a concise, press-friendly edit that conveys tone, palette and style so editors “get” the collection instantly.
Uploading your lookbook on Press Loft can increase it's reach. Not only does it make your content accessible to thousands of journalists worldwide, but it also presents your brand in a polished, professional format that’s easy to browse and share.
Why upload your lookbooks to Press Loft?
Visibility: Lookbooks uploaded to Press Loft are searchable by the press, meaning your images can appear in front of journalists when they’re researching content for their next feature.
Efficiency: Instead of sending bulky PDFs or multiple attachments, you can share one link.
Flexibility: You can update or refresh your lookbook anytime, ensuring the press always has access to your most current imagery.
Professionalism: Lookbooks show off your products in context, which makes it easier for editors to visualise them in upcoming features.
How to upload your lookbooks
Head to Lookbooks (under the Image Library dropdown menu):
Click on + New lookbook in the top right-hand side corner:
Once it's uploaded, you can choose the cover image, add a title and a description:
You can also add images from your image library and assign them to different pages of the lookbook, so journalists can download them as they're browsing the lookbook:
Once you're happy with everything, just toggle Show in press room on and your lookbook will now be available on your press office for journalists to see ✨
We only support PDF and JPEG files at the moment, please get in touch if your lookbooks are in a different format.
If you're having any trouble uploading your lookbook, contact us on info@pressloft.com or on the live chat and we'll be happy to help 😊.