If you’re new to working with influencers, a great way to dip your toes in the water is by sending a Collaboration Alert on Press Loft and offer to gift product(s) in return for a shoutout on social channels and/or a blog.  Influencers who are interested in collaborating with you will send you a pitch, and you can simply select the entries you wish to work with. 

​What are your objectives?

What are you ideally wanting to get out of the collaboration? Some good backlinks to your product on a blog post? Increase your own social media followers? Subscribers to your email newsletter? Buzz around your product through social comments and shares? Perhaps you want to sell a particular product at 50% off? 

​Media Channels
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Select the media channels for the campaign that are the most beneficial to you and your business. (Blog, Instagram, Twitter, Pinterest, Facebook, TikTok, YouTube etc) 

​Entice influencers (help article)
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Next you want to identify what you're willing to spend or give to the influencer. Do you want to do a sponsored post? Gift the influencer a free product to promote? Perhaps a competition for their followers? (or all of the above!) Typically the more you offer here, the bigger the influencer you will attract, which in turn will lead to a bigger audience reach.
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Then, you will need to brainstorm what would attract influencers and also be the most interesting for their followers. Perhaps choose a bestseller or newly launched product to have reviewed, organise a workshop event with influencers, promote a product suitable for an upcoming event/season etc). 

Once you have defined these things, send a collaboration alert on Press Loft and start to receive pitches from our influencer network!

​Tip - often the most successful collaborations happen when you give the influencer room to brainstorm creative content ideas that suit their own community, so that they can promote your product in a really authentic and genuine way. In your collaboration alert description, why not encourage influencers to message you with their own creative ideas.

Ready to give it a go? If you're just starting out, this article will help you navigate through the interface and the flow of Influencer Outreach for brands.

​Would you like some help brainstorming ideas for your first Collaboration Alert?
​Get in touch we’d gladly help.