One of the main ways to get your products discovered by journalists on Press Loft is via our image library. Journalists are able to browse through 1000s of images, looking for the perfect item to feature in their articles. They can simply type in search words such as "red chair" or "scandinavian" to discover relevant images.
To ensure that you appear in as many relevant searches as possible, it's crucial that you have entered relevant keywords for each image.
Journalists may be looking for product images for articles about:
- An interiors trend (e.g. industrial homewares, coastal, country)
- A material, colour or pattern could also be a trend that they are writing about (e.g. polka dots, pastel colours, concrete, aqua blue, stripes)
- A product category (e.g. kids bedding, dinnerware, kitchen gadgets, gardening)
- Gifts for a particular person (e.g. kids gifts, foodie, gifts for her, newborn, pets)
- Seasonal (e.g. Christmas, Mother’s Day, Halloween)
The best advice we can give clients for completing appropriate keywords is to include as many various descriptive words about the particular product design as possible.
Put yourself in the frame of mind of a journalist, what would they type into the search bar? You may have a pink cushion but if you're not also describing the particular shade of pink, the style, pattern, material, shape etc you may be missing out on lots of opportunities.
Some Do’s and Don’ts for keywords:
- Always include variations of the main descriptive words of the design. Don’t just write blue, is it pastel, light blue, bright, vibrant, aqua or navy? Don’t just put spots, include variations like spotty, polka dot, dot, dotty.
- Typically aim for about 20 keywords per image – iIt seems like a lot, but you will see that it is easier than you think!
- Separate each word with a comma. If you combine red sofa, the site will not pick up ‘red’ on its own so you need to separate these words out like this: red, sofa
- In addition to the above, do not separate a word if the single word will not make sense on its own. For example, if a product is light blue, don’t separate light and blue. If a journalist is looking for actual lights they will be annoyed if a bunch of blue products come up which are not lights. So for that example you would put light blue, blue, pastel etc
- Don't include random or businesslike terms that a journalist would not search for e.g. guaranteed, fast shipping.
- Remove unsuitable words which do not match the exact product. For example, if the product is a blanket, you wouldn’t have words like sofa, interior design, bathroom, cushion.
- Do not include the name of rooms unless the product is photographed within that room, or the product is designed specifically for that room. For example, if it’s a towel rack, then bathroom would be suitable. But if it’s artwork, don’t put every room of the house, e.g. living room, bedroom etc.
Below are a few examples:
The main design feature of this cushion is its print, so that is what most of the keywords should include, e.g.:
cushion, throw pillow, pillow, green, print, printed, pattern, plants, cactus, desert, tribal, bohemian, boho, botanical, flora, leaf, leaves, nature, handmade
Soho Coffee Table Black
The product is the coffee table so only comment on this. Because it’s a living room shot we can put “living room”
black, coffee table, large, oversized, contemporary, sophisticated, elegant, sleek, bold, glam, glamorous, luxury, luxurious, gothic, dark, gold, solid, rectangle, glossy, drawers, living room, lounge room, wood, wooden, timber, glass top, glass
Cement Truck Stacking Toy
The description said this item was eco friendly and made from wood
Gift, present, birthday, Kids, children, baby, toddler, toy, game, play, boy, girl, blue, truck, car, wood, wooden, colourful, rainbow, learn, learning, eco, eco friendly, environmentally friendly
Keyword Inspiration Chart
Always try to include keywords relating to each section