What is the PR planner?
PR Planner shows you a personalised feed of trends, seasonal dates, and editorial themes relevant to your brand - so you can quickly spot opportunities and get your products in front of journalists.
How are the opportunities personalised to me?
We match each item against your existing image library, so you see which ones you already have content for (and which are gaps worth filling).
What's the difference between Events, Newsjacking, and Trends?
Events – Seasonal dates and cultural moments (e.g. Halloween, Diwali, Christmas) with matching image data
Newsjacking – Timely news stories your brand could react to
Trends – Recurring style, colour, and product themes journalists are searching for
Not every brand gets matched to all three - it depends on your product category and library.
What does 'Top match' mean?
It flags the items most closely aligned with your brand's images and category, so you know where to focus first.
What's the difference between 'Your matching images', 'Recent journalist searches', and 'Journalist interest growth'?
Your matching images: how many of your uploaded images already fit this opportunity
Recent journalist searches: how many times journalists have searched for this trend recently
Journalist interest growth: whether interest in this trend is rising, steady, or falling
How do I act on a opportunity?
Click 'View opportunity' to see full details and next steps, including tagging suggestions to help your existing images surface in the right searches.
What's the Editorial Calendar for?
It maps upcoming seasonal dates and cultural moments (eg. Halloween, Diwali, Christmas, Mother's Day) so you can plan content ahead of time. Each date shows whether you have matching imagery or a content gap.
What does 'Image gap – new content opportunity' mean?
It means journalists are likely to search for this date/theme but you don't yet have matching images - a good candidate for new content or photography.
What is 'Trending on Press Loft right now'?
A live view of the keywords over 27,000 journalists are actively searching, downloading, and briefing on this week - click any keyword to see the pitch page.
What can I do from an opportunity page?
Each opportunity page gives you three ways to act on a trend:
Collection: Group your related images into a collection so journalists can browse your best picks for this trend in one place. We suggest a collection for you to start from. Click ‘Create collection’ to set it up. Nothing goes live until you publish it.
Trend: See how many of your images are already featured on the live Press Loft trend that journalists are browsing now (if the opportunity is based on a live trend). Click ‘Pitch images’ to put more of your images forward for the trend, or ‘View live trend’ to see it the way journalists do.
Press releases: Choose from a list of angles we’ve generated using your related images, then click ‘Generate press release’ to create a personalised press release ready to send.
