In the PR world, Christmas comes twice a year!
When do I need to upload my Christmas images?
It’s important to remember that magazines, especially those with a very large readership, work up to four months in advance, so they’re already starting to plan features and think about the types of products that they’ll need for their Christmas issues.
If you remember that publications start to print gift guides and Christmas articles in October or November rather than December (when consumers may have already finished compiling their Christmas shopping lists) then it makes sense that the earlier you start thinking about securing Christmas press coverage, the better!
To maximise your coverage results, upload your Christmas images as early as June.
What do I need to do with my images?
Here's a few handy tips to ensure you are on the right track for the festive season:
Focus on your images
Ensure you have plenty of high-res imagery ready to go that is Christmas-related, whether it encompasses decorations, gifts, red and green products etc. If you have an image library on Press Loft definitely ensure you have everything uploaded and ready for journalists to browse.
Get your images cut out
Look at having some of your images deep etched if you haven’t already as this is the most common image style for gift guide features.
Don’t forget to update the product keywords on your images on Press Loft appropriately to include words like Christmas, Xmas, Santa, Santa Claus, gift, present, for her, for him, foodie etc.
When it comes to decorating trends around the holidays there are often new and exciting styles which magazines will report on. Keep trends in mind when you’re pitching to journalists and don’t forget to add trend-related keywords to your images on Press Loft too.
Send a press release
Send a Christmas-related press release to journalists; that may be a gift guide or a Christmas décor trend, or shout out about new products that are arriving just in time for Christmas.
Dining and decorating
Don’t just think decorations and toys when working on your Christmas PR – all things dining and entertaining are huge in magazines at that time of year.
Ensure that all of your product images on Press Loft have prices saved in the appropriate field. You’ll notice every product feature in magazines will show a RRP, so having this information readily available for journalists will make inclusions in features easier, and will help when journalists are searching via price points on Press Loft.