While Press Loft enables you to achieve passive PR (effortless features!) just by having your images available to the media 24/7, dedicating just a little time each month to the platform can significantly boost your brand’s visibility and exposure.
Boost your chances of being featured with a few simple yet powerful steps. Check the key themes for the month on the right-hand side of your dashboard to help guide you as you apply the following tips.
A quick reminder: The themes listed on this calendar might feel unexpected, but the media work far in advance!
💡Tip 1: Upload new and relevant images each month
To stay relevant and increase your chances of being featured, upload new images each month that reflect the current media themes. You can easily find these themes by referencing the PR calendar on your dashboard. By matching your images to these themes, you ensure your brand stays in line with what the media is covering, increasing your visibility and engagement. This proactive approach will help keep your products top of mind for journalists and content creators looking for timely, seasonal content.
💡Tip 2: Add keywords to new and existing images
To improve your visibility, add relevant keywords based on the current media themes. By aligning your keywords with trending topics in the PR calendar on your dashboard, you'll make it easier for journalists to find your products. Be strategic and avoid keyword spamming—ensure your keywords accurately represent your products and are naturally integrated into your content. This helps build trust while optimising your chances of being noticed for timely, seasonal features.
💡 Add keywords to both new and existing images.
💡Tip 3: Send a monthly press release
Create a press release around a relevant theme for the current month that aligns with your products. Need help with crafting the perfect release? Our press release editor offers optional AI writing tools to guide you through the process, making it easier to build a compelling, on-brand message.
💡 For the best visibility, make sure to include the theme in your press release title.
Save our PR calendar
To help you plan your PR for the year, we've summarised the key themes media will be working on each month.
About long lead publications
Quarterly, bi-monthly and monthly glossy magazines regularly work between 2 and 5 months ahead of seasonal events. It’s very important to have your high-res seasonal images available for journalists to download this far in advance, and you’ll benefit from sending out a relevant press release to make them aware of your images.
About short lead publications
To get press coverage for the weekly magazines and daily newspapers, we recommend having your images ready to download 0 to 2 months prior to the season/event.