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PR & seasonal subjects

How to plan your yearly PR

Press Loft Team avatar
Written by Press Loft Team
Updated over a week ago

To make sure you’re not missing any PR opportunities, we’ve summarised the major events and key dates throughout the year for targeting publications in the Northern Hemisphere, so you’ll know what you should talk about, and when, to be part of seasonal features (spring, summer, holidays, Easter, Halloween, Christmas…).

  • Long Lead date: Quarterly, bi-monthly and monthly glossy magazines regularly work between 2 and 5 months ahead of seasonal events. It’s very important to have your high-res seasonal images available for journalists to download this far in advance, and you’ll benefit from sending out a relevant press release to make them aware of your images.

  • Short Lead date: To get press coverage for the weekly magazines and daily newspapers, we recommend having your images ready to download 0 to 2 months prior to the season/event.

Top Tip: Timeliness is key. Upload your images and send a press release out as early as possible to alert long-lead journalists about your seasonal products.
Nearer to the event date, you can then follow up with a release aimed at short-lead publications and last-minute long-lead publications; that way you cover all bases!

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