Filling in the keywords is a really great way to get noticed. Without keywords on your
images, you simply won't get referenced on Press Loft.
For each image, you have to enter at least 5 keywords, but the ideal is at least 20 per image.
Journalists use keywords to narrow down their searches and to find their images. So, if you give them a little thought it could greatly improve your download results and increase your coverage. If you are finding it difficult to come up with keyword ideas, here are a few tricks to help you along.
Searching for keywords can be intimidating so just break it down into parts and the words will start to flow.
1. What colour is it?
Is it pink? Pastel? Neon? Check a few magazines, blogs and the Press Loft Trend page for trending and seasonal colour names, or you can turn to a colour list like ColorHexa or Wikipedia for some inspiration.
2. Does it have a pattern or texture to it?
Has your chair been upholstered with a velvet chevron print? Here is a list of different pattern styles that might match your product. You can also think of techniques used to create your product, like handmade, painted or distressed.
3. What is your product made out of?
Is it wood? What kind of wood is it? Has it been stained, or maybe left natural and raw? Has it been reclaimed or recycled? Is your product eco-friendly in some way?
4. What style is your product shot?
Modern and minimalist? Contemporary? Urban? If you are unsure you can always check magazines and articles for a better understanding of the different interior design styles.
5. Does your product relate to a holiday or season?
If a journalist is collecting items for a Halloween feature, for example, make sure that your skeleton candle makes it to the top of the list by including seasonal keywords such as Halloween, Boo, Trick or treat, haunted etc. Always ask yourself who your product is for and include those into your list of keywords. (kids, mother’s day, birthday, grandparents, babies)
6. What makes your product unique or special?
Is it compact and space saving? Reversible? What shape is it and what are its key features or focal points? Maybe your product has brass handles, crystal beading or glows in the dark? Does your product fit into a hot trend? Try thinking like journalists; they are looking for something specific and special for their upcoming feature so try to include as many keywords as you can to make your product stand out.
7. Does your product fit any current trends?
We compile weekly trend collections on the Trending page on Press Loft. Keep an eye on upcoming trends (this can be colour trends, styles that are popular, seasons, events etc.). If you have products that fit, make sure to tag them as this will increase your chances of being discovered
Another handy tip is to write and save your keywords into a word document. If you separate them with commas you can then copy/paste them straight into your image collection and if your images are similar then you can re-use the same list or words. Just remember to give them a once over to make sure they are all relevant to each particular image.