To maximise chances for downloads, we recommend uploading as many images as possible, this includes uploading different images of the same product if relevant. For some products it might make sense to show different angles or different colours, for example - the less time a journalist needs to spend getting in touch and requesting different versions, the better your chances to receive downloads.
On Press Loft, every image counts as a separate product, meaning rather than creating 1 product and adding several images to it, you would upload images separately.
To help you with the captioning for these cases, we have a cloning tool in place that allows you to copy the entire product information including keywords from a captioned onto an uncaptioned image.
Related Article: Cloning content from a similar image