You might have heard us saying that cut-outs are a very important type of image that should be added into your image library.

What is a cut-out?

Cut-outs are images on a white background (pure white, not slightly white or grey) and usually with no shadowing. Journalists find these useful for 'Shopping' and 'Get the Look' articles, so we recommend that they make up 60% of your image library.

If you currently have images in your library that are on a grey background, journalists might overlook them because they're not considered as either cut-outs or lifestyle.

If you don't already have this type of file, we can help you out 😊.

How can I use Studio to cut out images?

Firstly, you need to make sure the images you are trying to cut out have been captioned, so that they are part of your live library. This is done by editing the product information. Ensure that you keep a note of the image resolution (see file size) as well as selecting 'cut-out' (see image style).

Once this is saved, click on 'Create a design', which takes you to a modal where you only need to paste the file dimensions, circled in the image above (don't choose one of the preset sizes).

That sends you to Studio and all you need to do is click on the image, stretch it to the canvas size and press the 'Cut out image' button and you're done! Your cut-out is now ready to be saved to your image library 🎉.

If you run into any issues, please email us at info@pressloft.com or use the chat function and one of our team members will be able to help 😊