What is the purpose of an expert profile?
Journalists, bloggers and influencers can search Press Loft's expert database to find sources to provide key expert insights to help with their articles. Filling out an expert profile will allow you to be found and contacted by vetted media on Press Loft.
What is an expert comment?
An expert comment, quote or testimonial in a media article is a statement or opinion provided by an individual who has specialised knowledge or expertise in a particular field relevant to the article's subject. These comments are typically used to add credibility, depth, and perspective to the content, helping readers to understand more about the subject through the lens of someone with professional experience or academic background.
Expert comment examples:
Example 1: Interior designer's perspective:
"Incorporating natural elements into your home design can significantly enhance the overall ambiance. Using materials like reclaimed wood, stone, and organic textiles not only adds a touch of nature but also promotes a sense of tranquility and well-being. It's all about creating a harmonious environment where you can unwind and feel connected to the earth."
Sarah Johnson, Lead Interior Designer at Eco Spaces Design Studio.
Example 2: Architectural insight:
"Lighting is one of the most critical aspects of interior design that is often overlooked. Proper lighting can transform a space, making it feel larger, cozier, or more inviting, depending on your needs. I always recommend layering different types of lighting—ambient, task, and accent—to create a versatile and dynamic environment that can adapt to various activities and moods."
Michael Thompson, Principal Architect at Thompson & Co. Architects.
Example 3: Sustainable design advocate:
"Sustainability in interior design goes beyond just using eco-friendly materials. It's about designing spaces that are energy-efficient, durable, and timeless. By choosing high-quality, long-lasting furnishings and fixtures, homeowners can reduce waste and create a more sustainable living environment. Additionally, integrating smart home technology can further enhance energy efficiency, making homes not only beautiful but also environmentally responsible."
Emily Green, Founder of Sustainable Home Solutions.
What are the benefits of filling in an expert profile?
Put very simply, providing expert quotes and comments is just another way to get your brand mentioned in the press!
📰 Unlock new media coverage opportunities
🎖️ Position your brand as an authority in your industry or field
📣 Amplify your brand’s message and reach new audiences
🤝 Build relationships with renowned journalists and publications
✨ Elevate your brand’s overall reputation and recognition
How to write an eye-catching strap-line
Your strap-line will be visible on your profile from the main database, and is a good chance to grab the media's attention, so it's important to sell yourself well.
Expert strap-line examples:
"Expert in innovative lighting solutions for diverse environments and projects"
"Experienced garden designer specialising in urban spaces"
“Founder of Lumina and expert in lighting design and fixtures”
How to write an expert profile bio
This is your chance to write about your experience, specific expertise and any relevant qualifications. It's a good idea to structure your bio in paragraphs so it's easy for media members to scan.
Example profiles
Here are some example profiles:
Where will I receive responses?
You'll receive messages from media straight to your brand's inbox. Here, you can exchange messages with them and provide your expert quotes!
Is there a cost to add an expert profile on Press Loft?
It's currently free for any brand on Press Loft to add one expert profile to the database during the beta launch. This is a new feature and we're still working on pricing, so additional profiles may incur a cost, and future pricing changes may apply. Don't worry, you won't be charged for anything without being contacted first.
If you'd like to add more than 1 expert profile to our database during the beta, please contact us.