All images downloaded from Press Loft must only be used for “editorial purposes” (or “non-commercial purposes”). That means that images can be used in newspapers, magazine articles, websites, online magazines, social media channels and blogs for unpaid promotion of the product.
Once you download an image from Press Loft, you will receive caption information that will include the Brand Name, Product Name and Website which you can credit in your feature.
Please note that as mentioned in our T&Cs, each image downloaded from Press Loft must be credited back to the client.
Please contact us or the brand's PR contact if you have any questions regarding image copyright.