You might have received email notifications about press coverage generated via your Press Loft account. We are currently confirming about 4,000 pieces of coverage a month for our clients around the world.
You can have a look at some of the coverage we have confirmed for our clients here: https://www.pressloft.com/app/press
What do I do once I have had press coverage?
Be careful and DO NOT make copies or use logos - they are copyrighted and you could be fined!
You must not share actual copies or take screenshots of your actual coverage anywhere - even to store locally. You can however tell people you have been featured and use Studio templates.
Publication logos are also copyrighted and so must not be used
Include the templates above in your newsletter
Tell your customers you have been featured
Post about it on your website
As Featured in – simply write the names of the magazines that you have been featured in and include in a prime spot on your homepage. NB: the magazine logo (also known in journalism as a masthead) is copyrighted and you need to get permission to reproduce it.
As Featured in ‘flash’ on images which have all been featured in publications. This one, on the Dorothy Perkins website, is a great example as it’s very visual, simple and requires no licensing at all!
The very best way you can support the magazines that are featuring your company is to buy, buy, buy them! And don't forget to drop the journalist an email to say a big thanks too!
Be careful to stay within the law when you share coverage
Before you share any articles you need to know the rules and regulations surrounding replicating press coverage. This depends on where you are based – regulations and law in the UK, Australia and the US are different.
Even if the article features your image, the article itself is the copyright of the publishers. This means you need to get permission from the publisher (in writing no less) to confirm that you are allowed to replicate the article on your website or anywhere else, including on social media or a client newsletter.
This involves contacting the legal team at a publishing house and explaining exactly what you want to feature and where. It’s important here to realise that the journalist (unless they also own the magazine/blog) can’t give you that permission.
This process can be time-consuming and they might not always say yes.
Read more about licensing here:
http://www.nlamediaaccess.com/
http://www.cla.co.uk/
Depending on where your company is based, please check with the licensing office in that country to make sure you are not breaking the law!
Need more information? Drop us an email at info@pressloft.com