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Setting up a client's Press Office
Setting up a client's Press Office

Step by step guide to setting up their online press room, uploading their logo and adding the about text to their company profile

Andreea Ion avatar
Written by Andreea Ion
Updated this week

How do I create Private Press rooms for my clients?
Creating a Private Press room is quick and easy. Go to your Press Loft account, and click on the Design Settings tab, and start fine-tuning your clients' pages.

Make sure that you select the client you would like to edit before making any changes, otherwise you will personalise the agency's press room.


Click any of the editable areas to make changes or use the menu to adjust colours and fonts.


Our private press room allows you to choose your own URL. We recommend that you use your client's company name. Once set up, the link will automatically insert the www. and will be followed by .pressloft.com so simply enter e.g. myshop only.


Upload their logo to help journalists to easily recognise their brand.


You can select a colour scheme for their press office to match their website. If you don't wish to pick a colour, simply select white in the middle. The design settings will only save if a colour is selected.

Top tip: To make sure that you correspond with the colours of their site, you can use free colour-picking software, such as www.instant-eyedropper.com to find out the exact colour code in HTML format.


You can add up to 2 ‘Featured Images’ that you would like to highlight. It’s a good idea to regularly update these images.


You can decide which sections of their online press office will be displayed on the live version. Simply select the content that you want to make visible to the network.


Write a few lines about the brand and their story to help journalists understand what they're all about and inspire them to write about them.



Adding their social media handles will allow users to directly access their social media profiles and follow them to be updated regularly about their brand.


Click save and preview to see the live version of their new Online Press Room!

Trouble saving? Make sure that you have selected a colour in Step 3. The design settings will only save if a colour is selected.


Have a look at the Online Press Rooms from other brands on Press Loft below:

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