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What is an Online Press Room?
What is an Online Press Room?

Your personalised private press office and how to use it

Press Loft Team avatar
Written by Press Loft Team
Updated over a week ago

Online Press rooms are like your own private virtual hub for journalists. They showcase all the content you've already uploaded, but in a custom-branded private URL. Perfect for use in your own marketing material as journalists can't see other brands while on your Private Press room.

The online press office for Rockett St George, which includes all of their high-res images, collections and contact details

Linking to this from your website or press releases will really maximise your press coverage. The private press office will allow journalists visiting your site to directly access and download your high-res images in just a few clicks.

The downloads you get will be automatically saved on your Press Loft download report, so it’s easy for you to keep track of your coverage.

If you are active on social media, you can link directly from the Private Press room to your online profiles so that journalists can follow your brand!

Customise, adjust, save and you’re done! In less than 10 minutes, you can have a new, beautiful Press Office to put on your website!

>>> See what other brands are doing with their Private Press room:

Link to your Private Press Room from your website, your press releases or email signature to make it accessible to journalists!

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